Over the last few years, Artificial Intelligence software (AI) has been integrated into almost every digital marketing channel. It helps determine which ads you see while browsing the internet, filters out search engine results most relevant to your query, and assists you in interacting with companies such as via chatbots and voice assistants.
What is AI?
Artificial Intelligence encompasses computer systems able to perform tasks that historically required human manpower, such as recognizing speech, identifying patterns, and the ability to make decisions. While the term AI was born as early as in the 1950s, machine learning has reached some significant milestones only in the last few decades.
AI technology can be found in almost every sector from banking to marketing and entertainment. It has made the use of web search engines possible as well as voice recognition software and self-driving cars.
AI and digital marketing
Artificial Intelligence may still be in its early days, but it is already successfully being used for a range of purposes within the digital marketing landscape.
Content creation
With the help of AI, marketers are able to create content that is personalized and relevant to the target audience by analyzing large amounts of data and matching content to people’s needs and goals. AI can also provide high-quality content optimized for various channels, platforms and devices such as blogs, social media, emails, landing pages and ads. Furthermore, AI is able to adapt the tone and style of the content to match the audience, making it engaging and effective.
Insights
Machine learning has significantly simplified the process of data analysis. By providing marketers with deeper insight into customer behavior, preferences, interests and feedback, digital marketing campaigns and strategies can be optimized to increase success rates. AI can analyse data from sources such as online transactions, social media, surveys and feedback in very little time, break down user patterns and provide marketers with crucial information on customers’ expectations, preferences and motivation.
Customer experience
Businesses using AI to offer their customers interactive and engaging features such as chatbots, voice assistants or augmented reality have significantly increased user experience, resulting in customers becoming increasingly loyal and trusting. Being able to deliver customized messages and offers at the right time further improves overall customer satisfaction and increases sales.
Customer retention
AI can identify potential customers likely to abandon their online shopping trip and offer them incentives or personalized solutions to prevent them from leaving. The software also enables marketers to create automated loyalty programs and reward customers for repeated purchases or referrals.
Predictive analysis
Using historical data and current market conditions, AI helps marketers to forecast future trends and opportunities. Digital marketing campaigns can be based on demand and supply predictions including data on optimal prizing, inventory and distribution strategies.
From a mass-market approach to a much more personalized strategy, AI has been transforming the digital marketing landscape by opening new opportunities for marketers who, in turn, are able to make their campaigns more personalized, efficient, and effective. Incorporating AI into their marketing strategies will help business owners achieve their goals and stay ahead of the competition.
If you would like to find out how AI can improve your digital marketing strategy and put your customers back at the centre, contact the friendly team at Energise Web today. We have more than 20 years of experience in digital marketing and are specialized in using Google Ads as well as various social media platforms to successfully market our customers’ products and services.