Digital Marketing Tips - Page 3
Graphic Design vs Content – What’s more important?
Finding a balance between engaging content and eye-catching design may seem an impossible task, particularly if you tend to favour one over the other.
What is Black Hat SEO?
Black Hat SEO tactics may result in a burst of traffic and revenue in the beginning stages, but in the long term will damage your credibility and sales.
How important are Google Reviews?
Google is the first point of contact a potential customer has with your business. Google Reviews are what help them to choose your business over another.
Do I really need a Copywriter?
There are simple ways to identify a good copywriter and ensure the important parts of your business jump off of the page. This post will look at the reasons why you need a copywriter and how to find a good match for your business.
A guide to building your online shopping business
Building an online business can be a minefield; it certainly isn’t a case of create a site and relax. What must a new online business do to achieve success? In a busy marketplace, new online businesses must stand out, create loyalty and constantly evolve.
8 Ways To Grow Your Newsletter Subscriber Numbers
Many businesses that we talk with about online marketing have best intentions when it comes to email marketing. However, if you can’t get enough subscribers, it can all fall apart as the value of writing newsletters is lessened if no one is reading them! Justify all the effort you put into providing information to your current and prospective customers by making sure that you newsletters are reaching as many people as possible! Read on to find out how…
Marketing Small Tourism Businesses Online
Marketing a small tourism business online can be confusing and intimidating. Budgets can be small and time limited, so make sure that you get the best bang for your buck by being prepared!
Why you should use Google AdWords
Most businesses don’t run Google Ads campaigns. But the potential for new business is huge! Did you realise that more people click on the paid adverts on Google than they do on the natural results? Read more and find out why you should use Google Ads.
Questions to ask when getting quotes for web design
There is no need to be intimidated by the process of getting your own web site. You will have an ongoing relationship with your web designers, so make sure that they can explain to you in simple terms the answers to the questions you ask.
Are Page Rankings Still Important?
Page rankings have been the king of website performance for many years. Is this still true? Are there better performance indicators for a website than page rankings alone? If so, what are they and how to develop a web strategy that doesn’t rely entirely on page rankings?
Using Memes for Internet Marketing
If you use Facebook, you will see “memes” every day without even thinking about them. Those pictures with a comment that give you a chuckle about something that is immediately recognisable are memes. They are a way to spread concepts […]
Google thinks your brand is misspelled
If Google believes that you have misspelled your search query, it will show you the search results for what it thought you meant to type. Learn about Google search and SEO techniques that you can use to boost your websites ratings.
Make your Emails Mobile Friendly
If you’re sending out email marketing, how do you know that it’s working as it should? Can your promotions be easily read on a smartphone or other mobile device. What’s the best way to send out newsleters so they work on every screen? Read on to find out more…
The secret to creating viral content
Viral content is the ultimate word of mouth internet marketing. Is it really that hard to do, or is there a “secret” to making something go viral that you can use to your advantage? Find out how to make it happen!
Turn Bad Google Reviews into Good Publicity
There is no getting away from reviews, but how can you deal with negative reviews and try to turn bad reviews into a positive piece of content? Dealing with bad reviews is much easier than you may think!
Is it time to hire a Personal Assistant?
Many business owners eventually hire a Personal Assistant. There are so many tasks to complete in any given day and having someone to help you can free up more time, get more done and alleviate at least a marginal amount of stress!
How LinkedIn Can Drive your Business
Lead generation can cost hundreds of dollars, but there is a new tool; LinkedIn. Creating and nurturing good quality leads is pivotal to success. The higher the value of a product or service, the more important, and more costly, that nurturing good leads becomes.
Engage Website Visitors In Under 30 Seconds
In a world of ever-screaming marketing noise, grabbing attention and holding it is incredibly hard. How can you possibly be heard above the general background noise of marketing? In creating a coherent, holistic marketing strategy, you can grab that attention in just 30 seconds.
How to turn website leads into sales
Converting leads is the key to profitability. A slight increase in lead conversion can have huge increase in profitability. How can you make sure that time and money are not wasted pursuing poor quality leads, make sure that good quality leads are engaged and converted?
How Buyer Personas help your website
Buyer Personas are a vital way to streamline your content strategy, enabling you to really understand the buying cycle, the attractions and the pitfalls in your website and content design. A guide in how to use buying personas effectively to drive website content.
2015 NZ Internet Trends
Reports show that internationally, internet trends in 2015 have shown integration of mobile devices as access points to the internet. In New Zealand, 2015’s internet trends have followed suit. How else are people using the internet now? What new trends have come to light in 2015 and how can they enhance your internet marketing?
Staying the Right Side of New Zealand Email Marketing Law
New Zealand’s Email Marketing Laws are clearly set out in the 2007 Unsolicited Electronic Messages Act. What is included in the Act, and where does this leave email marketers when considering best practice and the law for email marketing in New Zealand?
How to Up-Sell Visitors to your Ecommerce Website
Tips for up-selling and designing an upselling strategy. Upselling is a vital part of a profitable business plan. Upselling is not new in traditional marketing and sales, but how can it be used to maximise profit and build lasting businesses relationships online?
How to increase customer loyalty in an online world
Building customer loyalty online means building profitability. How can you increase customer loyalty in an online world of free information and comparison? There is a wealth of opportunity to increase customer loyalty, and it doesn’t cost the earth.