Blog - Page 3

It is commonly known that websites with a number of links tend to rank higher in search engine results than those without any links at all. However, which kinds of links are the most valuable ones for SEO purposes and what do you need to consider when placing them?

Google uses several factors to determine whether a website is of high or low quality. How well your website performs in each category ultimately impacts on how visible it will be in search engine results.

Credit cards have long been the preferred way for Kiwis to pay for their online shopping trips. However, they are by far not the only option. New digital solutions have become increasingly popular in recent years. If your online shopping only allows accepts payment via the traditional plastic card, you may be losing out.

Being kicked off Google search engine results is a nightmare for any website owner. The worst of all penalties handed out by the internet giant can happen to anyone. Do you know what you need to do if it happens to you?

The last couple of years have been repeatedly disrupted by lockdowns and strict public health measures to navigate through the Coronavirus pandemic. Not being able to shop in-store, supply chain disruptions and economic restraints have significantly changed the way Kiwis shop. More purchases are being made online than ever before. But with normality returning, how can eCommerce merchants set up their businesses for a successful future?

Unless your business operates on a national or global level, you need to attract the right audience in the right places. Part of your success will be determined by how well you can weave your location into your website content.

Google is not only a powerful search engine. The tools and features available throughout the platform can help your business attract new customers, increase revenue and significantly boost your overall performance.

Local searches have become increasingly popular in recent years. Does your business website need a location page to continue attracting visitors? Or is it enough to focus on basic search engine optimization?

SEO is one of the greatest challenges for website owners. If you don’t appear on the first page of Google search results, your website might as well not exist. The task seems even more problematic for local businesses that have a much smaller audience to compete for. What can they do differently in order to attract more customers from their own area?

Many businesses focus entirely on financial performance and measure their success by how much profit the company makes. However, what if success was measured by how well you are prepared for when disaster strikes? Do you simply hope for the best? Or will you be able to continue moving forward as if nothing happened?

Online reviews have a significant impact on a company’s reputation and success. With the right strategy, they can elevate your business and lead to an increase in revenue. But where do you get reviews and how do you manage them?

Almost a third of all content on the web is duplicated. With Google emphasizing that it prefers websites with unique and original content matter, this can have serious implications for you and your business.

A new technology is supposed to help Google address complex search queries. Though, while MUM will offer a range of additional features to help users find what they are truly looking for, it might ultimately challenge and change how businesses and web designers approach Search Engine Optimization.