Blog - Page 5
Why your content marketing needs to be data-driven
Content marketing is an essential tool to boost sales and increase conversions, turning website visitors into paying customers for your business. However, in order to maximise your profits, your approach should be based on data.
How your business can benefit from Google Guides
Actively marketing your business online can be costly and time-consuming. User-generated content such as produced on Google Guides is a valuable asset and should not be under-estimated. Utilized the right way, Google Guides can increase your online visibility and boost your SEO rankings.
Get ready for the new Privacy Act
From December 2020 onwards, new amendments to the Privacy Act come into force to ensure personal information is kept safe in the light of technological and global trading developments. Find out what this means for your business.
Shopping Cart Abandonment: What Are its Causes and How Can You Fix It
Shopping Cart Abandonment is one of the key reasons why many e-commerce sites lose out on customers. This article will take a look at the problem in detail.
The Best Photo-editing Apps for 2020
The key to getting all those likes and shares to increase engagement starts with one great image. Read on to learn more.
Where To Find Free Stock Photos
The images you are using on your website or social media account can influence if and how your audience will engage with you, if they take a closer look at what you have to offer and even impact their decision whether or not to do business with you. We have compiled a list of the most popular free stock image websites that are bound to help you spruce up your online looks.
The 10 Most Crucial Google Ranking Factors
Google is one of the most powerful search engines in the world. If you want your website to be ranked first in search results, you need to know which Google ranking factors determine who appears where. Don’t miss out on traffic, potential customers, buyers and sales
A guide to Google Business Profiles
From choosing the right category to maintaining your listing: With the right approach, Google Business Profile has the potential to improve website visits, grow your audience and turn browsing visitors into paying customers.
The State of Cybersecurity in New Zealand during Covid-19
With cybercriminals taking advantage of the Covid-19 situation, Cybersecurity concerns have been increasing in New Zealand. Learn how you can protect your devices and stay secured in simple steps.
How Covid-19 has changed the online business world
Empty shelves because of panic-buying, entire websites crashing due to overload and traditional retail stores having to close their storefronts to customers were only some of the initial impacts of Covid-19 on businesses around the globe. The Coronavirus pandemic has changed the way we shop and the trends are likely to stay for the time being. For online retailers this opens up plenty of new opportunities, if they can overcome the challenges that come with it.
Screen Sharing Options For PCs
Home Office is the way to go since Covid-19 began spreading around the globe. For many, this has brought new technological challenges as they require to connect with others, work together on projects or seek advice when something isn’t working. Screen-sharing tools provide the perfect solution and range from basic services to offering premium features such as video conferencing and remote control access.
Why you might be losing website visitors
Poor design, misleading information, and the lack of compatibility for mobile phones are only some of the reasons why online users don’t spend a lot of time on a website. Find out what other faux pas you should avoid if you want to capture your audience long enough to get your point across.
SEO For eCommerce websites – Techniques and Strategies
How you go about SEO will determine whether your business is a well-oiled machine or not. Updating your strategy will help you keep your current clientele while allowing you to gain traffic to your site without so much as lifting a finger.
How online tools can improve customer experiences
Customer experience is more important than price or product when it comes to making a purchase decision. Technology can help offer your customers a service that is tailored to their needs, thus creating the ultimate customer experience.
Redesign Your Logo
A company’s logo is often the first thing people see and remember. Changing it can have a positive impact on your brand if it is done for the right reasons. To ensure the process is a successful one, here are a few things to consider for your logo redesign.
Shop Local – How to make it happen!
Shopping local supports one’s community in many ways. It creates and maintains jobs, keeps the money circulating in the neighbourhood and the local economy strong. However, when money is tight and big chains offer cheap deals around the clock, how can small businesses and retailers continue to attract customers and get them to shop local?
Should your business be using a live chat software?
Customer service can make or break a business. There are many ways to improve customer interactions and strengthen relationships. Live chats are definitely an option to consider. Used wisely, live chats can be a powerful tool to turn website users into long term paying customers.
Coping After Covid – Get Your Business Going Again!
Lockdown has been tough for many businesses. How quickly your business gets going again will have a lot to do with how much planning you put into your marketing. Take some time to work on your business and you’ll be too busy to work in it!
How To Use Chatbots For Your Business
Artificial intelligence software such as chatbots can be a valuable addition to your business. By automating processes such as customer service, chatbots can be incredibly useful to save manpower, time and money and also increase brand loyalty.
How to Build Brand Awareness
Today brands have a variety of tools to build brand awareness with, and most of them are automated, there are still many nooks and crannies to explore before your brand starts getting the recognition it deserves.
Energise Acquires Action Web Design
With my usual impeccable timing, I’ve just taken over a small web design agency with a long history, based in Waipu in Northland. The handover was mere days after the lockdown came into effect. In her own words, Jan Malone tells her story of computer programming back in the 1970s before starting Action Web in the “Wild West” days of the internet.
Business Survival Guide To COVID-19
This is a guide for businesses to surviving COVID-19. We hope that it will be of use to you. Please let us know if there is any way that we can improve it.
Why your website should be mobile-friendly
You have a well-designed website with everything potential customers need to know, and yet you’re neither attracting any users or making any online sales. The problem could be that your website is not optimized for mobile devices such as smartphones and tablets. From Google rankings to increased revenue, having a mobile-friendly website is essential if you want to keep up with the competition.
How to plan for your new website design
A well-planned website can boost your business and improve user experience. From setting clear goals to organising content and creating a site map, here are key steps to take before starting your website design journey