Blog - Page 6
How to plan for your new website design
A well-planned website can boost your business and improve user experience. From setting clear goals to organising content and creating a site map, here are key steps to take before starting your website design journey
How to Create a Killer “About Us” Page
The “About Us” page is about you and your brand. Show how unique you are and why your brand’s message is worth the attention of your audience
How To Promote Your Website Offline
Having a business website is a great way to build your brand and audience. However, if not marketed properly, you will lose out on potential customers, especially those that are unable to find you in the first place. Promoting your website offline is indispensable if you want to leverage its full potential.
Can you safely delete your email account?
Deleting an old email account is pretty straightforward. However, are you aware of how your provider handles your username and any data that was associated with your account once you close it down? There are several risk factors to consider, from privacy issues to possible data breaches.
How video testimonials can help boost your business
Customer reviews are highly influential to people in the decision-making stage when deciding on a specific product or service over another. If you want to leverage the full potential of testimonials, have your customers tell their story in front of the camera and watch your business grow.
What happens to your online identity after you die?
Social media, online banking, online shopping, email and more. The number of digital services we use regularly is endless and our online identity grows almost daily. What happens to all those accounts when we die? Who is allowed to access them and the data connected with them?
How to strengthen your online presence
If you haven’t taken your business online yet, you are potentially missing out on some serious profits. With billions of active internet users, what better way to attract new audiences and turn users into paying customers and clients. From creating a user-friendly website to getting the most of social media business accounts, the following tools will help you strengthen your online presence, increase brand awareness and ultimately boost your sales.
How to protect your brand online
Online brand attacks happen on a daily basis. Whether it’s the competition stealing potential customers away by misusing your brand, or scammers luring unsuspecting users onto dubious websites. The consequences for your business can be devastating, so you need to have adequate measures in place to protect your brand against online theft.
WordPress security – how to protect your website
With more than 60% of the market share, Wordpress is the most popular choice for anyone wanting to build a professional website. However, this popularity comes with a price. Malicious software, cyber-attacks and stolen data are only some of the issues that website owners have to deal with. How can you protect your Wordpress website from unwanted hackers?
The Killer Guide to Getting More Likes on Your Instagram Feed (2020 Update!)
It’s a common story – a hopeful business creates an Instagram account hoping to market their amazing product to the 800 million users. After a few months, the Instagram page’s 15 photos have only generated a few likes, and there’s no noticeable improvement in overall business success.
Why you should keep your website software up to date
A business website is one of your most essential marketing tools. You want it to help attract new customers, engage existing ones long-term and ultimately increase your company’s revenue. Providing fresh content is one way of making sure your website achieves all these things. However, if your website software is outdated, you risk a drop in Google rankings along with major security and performance issues.
How important is original website content for your Google ranking?
If you’ve had a website for your business for a while, you will know how important a good SEO strategy is for your ranking in Google search results. However, keywords are only one factor for Google to determine your place on the list. Providing original content is an important part of your rankings.
Why your business domain should also be your email
Free email providers are great for personal use, but when it comes to your business, saving money on emails will actually cost you more in the long run. There are many reasons why your company name should not only be your website domain, but also your email domain.
How to market Sex Toys
Running a sex toy store might sound quite lucrative, considering the industry is worth almost US$30 billion worldwide. However, advertising pleasure products through mainstream channels is tricky. Most websites won’t allow ads for products that are rated ‘adult only’ and even social media offers little opportunity. What to do?
Best Web Browser in 2019
Browsing the internet can be an enjoyable experience or a daily standoff with technology. Which browser works best for you depends on personal preference, but also highly on the operating system of the devices you are using. Here is our pick of the best web browsers in 2019.
Cheap Web Hosting – is it really worth it?
When you’re building a website, it’s tempting to cut a few corners and go for the cheapest web hosting option on the market. Lack of support and limited functionality are only some of the issues you are most likely to encounter.
Email Marketing
In the age of social media many businesses wonder whether investing in email marketing is a waste of money. However, research has shown that email marketing is indeed still more successful. All it needs is a proper strategy and your sales and customer relationships will clearly benefit from it.
Create A Killer FAQs Page [How To Guide]
FAQ pages are an excellent way to help your customers find what they want, boost your credibility and show that your focus is on the customer. Here’s how you can create a killer FAQ page!
How to use Hashtags successfully
Most online users know what hashtags are but are rather clueless when it comes to using them efficiently to promote themselves, their business, product or service. With the right strategy, hashtags can help you build your audience, attract new customers and grow your brand.
How big should my logo be?
When designing websites for our clients, we are often asked to “make the logo bigger”. But is this a good idea? Consider the purpose of a logo on your website. Is bigger really better?
Email hacked? How to prevent email spoofing
Has your email been hacked? Are you receiving emails that seem to come from you but aren’t? Or worse, are your clients receiving scam emails sent from you? Email spoofing is more common than you think. Find out what email spoofing is and how you can prevent it.
Why understanding your audience is important
The right kind of advertising can either make or break a company, as it leaves potential customers either highly satisfied – or repulsed
How to Choose a Good SEO in NZ
In short, your SEO strategy results in where you will appear in search engines such as Google, Bing or Yahoo when potential clients are searching.
How much text should you have on a web page?
Providing the right amount of content on your web page can tricky. You’re trying to attract potential customers by providing valuable information without overwhelming them.