Blog - Page 8
Internet Marketing: Is AdWords or SEO better?
AdWords and SEO are the most powerful tools when it comes to search engine marketing, and knowing how to use them is integral to every successful marketing campaign.
Why isn’t my web page on Google?
No matter how many people are looking for websites like yours, you’ll be invisible to them if you don’t show up in the major search engines.So, if you’re not ranking on Google, it’s time to make some adjustments to your website.
How Much Does SEO Cost?
Working out how much to spend on Search Engine Optimisation can be a difficult decision. This article covers some of the things that you need to think about regarding SEO, what to expect and some pointers on how to set your budget. SEO isn’t a one-size-fits-all kind of thing!
What do website visitors want from your website?
Your website may need to cater to a whole range of different visitors. How can you make sure that you appeal to as many people as possible? Here are some simple guidelines that will help your website convert visitors into customers.
Why Businesses Fail at Search Engine Marketing
Google claims that adwords is the easiest and best way for your customers to find your business online. But if it is so simple, why are so many businesses still failing at it and spending thousands in the process?
6 Ways Bad SEO Costs Your Company Money
There is absolutely no doubt that bad SEO costs your company money. Not just due to poor results, but also by creating lasting damage that adds more costs.
Simple Website Design – Keeping It Simple Stupid
Simple website design is not quantum physics and should not be made difficult to understand. Our clients don’t have to know anything about programming jargon to use a website effectively, any more than they need to understand electrical engineering to use a toaster.
Here’s what you need to know about simple website design.
Why you shouldn’t use a Facebook profile as your business page
Using a personal profile page to promote a business is a violation of Facebook’s Term of Service, it also puts your business at a disadvantage.Using a personal profile page to promote a business is a violation of Facebook’s Term of Service, it also puts your business at a disadvantage.
Social media – does your business really need it?
Seems like every second article online is about how small businesses can benefit from social media. What if we told you this wasn’t necessarily the case?
Secure website connections: making the move from HTTP to HTTPS
Before we explain why encryption is so important, we should examine what it actually means. Let’s break it down to its basic parts.
HTTPS stands for HyperText Transfer Protocol Secure. Though it sounds complex, it’s quite simple.
The future is knocking with the Internet of Things (IoT)
An estimated 8.4 billion devices are connected in 2017 and this number is expected to jump to 21 billion within five years. The future is already here.
Tips for Facebook Ads
Facebook has more than 1.94 billion monthly active users. If your business is not tapping into the largest online audience in the world, you’re missing out.
Coding and Kids
When a child understands how to code, they no longer have to accept technology as it is handed to them. They can understand how something works and adapt it to work for them.
How Important are Facebook Reviews?
There are many ways that leads and customers can communicate with your business but how they perceive you online is influenced by your presence on Facebook.
Graphic Design vs Content – What’s more important?
Finding a balance between engaging content and eye-catching design may seem an impossible task, particularly if you tend to favour one over the other.
What is Black Hat SEO?
Black Hat SEO tactics may result in a burst of traffic and revenue in the beginning stages, but in the long term will damage your credibility and sales.
How important are Google Reviews?
Google is the first point of contact a potential customer has with your business. Google Reviews are what help them to choose your business over another.
Do I really need a Copywriter?
There are simple ways to identify a good copywriter and ensure the important parts of your business jump off of the page. This post will look at the reasons why you need a copywriter and how to find a good match for your business.
A guide to building your online shopping business
Building an online business can be a minefield; it certainly isn’t a case of create a site and relax. What must a new online business do to achieve success? In a busy marketplace, new online businesses must stand out, create loyalty and constantly evolve.
Benefits of Using Google Workspace
We can show you how to harness the full potential of Google Workspace, an intuitive set of applications that are not only easy to set up but simple to work with. Find out more…
Protecting your WordPress Website from Malware Attacks
Much like a safe that is built to be opened, a Wordpress website (indeed any website) is vulnerable to attack because it is built to be accessed. However, there are ways that you can prevent malware from being installed on your Wordpress website. Read on to find out more…
What is Malware? Prevention & Cure
When visiting clients at their place of work, we often find that they have suspect software on their computers. It can be an extra toolbar, a “useful app” or annoying pop ups. They may seem innocent enough but what are they doing in the background? Find out more…
8 Ways To Grow Your Newsletter Subscriber Numbers
Many businesses that we talk with about online marketing have best intentions when it comes to email marketing. However, if you can’t get enough subscribers, it can all fall apart as the value of writing newsletters is lessened if no one is reading them! Justify all the effort you put into providing information to your current and prospective customers by making sure that you newsletters are reaching as many people as possible! Read on to find out how…
Web Accessibility for Vision Impaired Users
Making your website accessible to as many people as possible isn’t just a good idea for the end user. It’s an aspiration to include as many people as possible and also serves to tell Google that you are making an effort to build content on your website to the highest of standards… that deserves high rankings!