Search Engine Marketing
Crafting Your Edge: The Power of a Strong Unique Value Proposition
The business world is brimming with competition. A strong Unique Value Proposition (UVP) is no longer optional – it’s essential. A clear and concise UVP acts as a magnet, attracting your ideal customers and setting your business apart. This blog post explores UVPs, guiding you through the steps to craft a message that resonates with your target audience and fuels your growth.
Marketing Appearance Medicine in New Zealand
The desire for natural-looking cosmetic enhancements is booming in New Zealand, but navigating Google Ads regulations for appearance medicine can be tricky. By focusing on benefits, highlighting expertise, and crafting compliant ad copy, you can create Google Search Ads that convert and help your practice thrive.
The Hidden Potential: What You’re Missing Without Google Ads Expertise.
Discover the profound difference Google Ads expertise can make. From avoiding common pitfalls to harnessing the platform’s latest features, this article unveils the hidden potential of Google Ads mastery. Learn how professional insights not only optimize campaigns but also propel businesses towards sustainable digital advertising growth.
Transforming Clicks into Clients: The Magic of Targeted Digital Advertising
Discover how targeted advertising elevates digital marketing, seamlessly transforming casual clicks into valuable clients through precision and connection.
Why Every Business Owner Should Consider Google Ads
Explore the pivotal role of Google Ads in the modern business world. From boosting brand recognition to driving targeted traffic, Google Ads is a game-changer. Dive deeper to understand its unmatched reach, the value of expert handling, and how it can be the catalyst for unparalleled growth for your brand. Learn why partnering with professionals, like Energise Web, can amplify your success online.
Why Businesses Fail at Search Engine Marketing
Google claims that adwords is the easiest and best way for your customers to find your business online. But if it is so simple, why are so many businesses still failing at it and spending thousands in the process?
6 Ways Bad SEO Costs Your Company Money
There is absolutely no doubt that bad SEO costs your company money. Not just due to poor results, but also by creating lasting damage that adds more costs.
What is Black Hat SEO?
Black Hat SEO tactics may result in a burst of traffic and revenue in the beginning stages, but in the long term will damage your credibility and sales.
How important are Google Reviews?
Google is the first point of contact a potential customer has with your business. Google Reviews are what help them to choose your business over another.
Why you should use Google AdWords
Most businesses don’t run Google Ads campaigns. But the potential for new business is huge! Did you realise that more people click on the paid adverts on Google than they do on the natural results? Read more and find out why you should use Google Ads.
The secret to creating viral content
Viral content is the ultimate word of mouth internet marketing. Is it really that hard to do, or is there a “secret” to making something go viral that you can use to your advantage? Find out how to make it happen!
How to turn website leads into sales
Converting leads is the key to profitability. A slight increase in lead conversion can have huge increase in profitability. How can you make sure that time and money are not wasted pursuing poor quality leads, make sure that good quality leads are engaged and converted?
What is Content Marketing?
What is content marketing and how do you create an effective content marketing strategy? This article looks at the definition of content marketing and how to create evolving content marketing plans that can be the difference between becoming a trusted brand and getting lost in the wilderness.
How to increase customer loyalty in an online world
Building customer loyalty online means building profitability. How can you increase customer loyalty in an online world of free information and comparison? There is a wealth of opportunity to increase customer loyalty, and it doesn’t cost the earth.
How to improve conversion rates on your website
How do you turn traffic into business? Improving conversion rates is essential to any growing business. But how can a website increase conversion rates sustainably? Providing more value per click and more business from a site visit?
Why you shouldn’t Manage Google Ads Campaigns yourself
I often hear stories about how my clients tried to manage Google Ads on their own and made a complete mess of it. I can understand the attraction of running your own Google Ads account but here is why you shouldn’t do it!
How to use photos for online image marketing
A picture may be worth “a thousand words” and that’s never been more true on the internet. A potential customer who finds your picture can read your words with a click! This article explains how you can use image marketing online to lead people to your website.
6 New Years Resolutions for your Website
This blog covers 6 things that you NEED to take care of this year. If your website has been left uncared for, these online marketing tips will get it working again! You’ll be surprised how much better your website will perform if you make these changes.