Website Design Tips
The Role of User Experience (UX) in Increasing Website Enquiries
This article explores UX’s impact and equips you with actionable tips: Demystifying UX: Grasp the core principles. UX & Conversions: Discover the connection. Boosting Conversions: Implement practical strategies. Prioritise UX, unlock your website’s potential, and thrive online.
How to measure and improve your website’s performance
Website performance stands as a linchpin for digital success. It shapes user interactions, influences conversion rates, determines search engine positioning, and directly impacts revenue. Thus, periodic assessments and enhancements of your website’s performance are indispensable.
How to avoid common website design mistakes
Almost anyone can design a website these days. There are plenty of free tools and apps available. However, not every website will produce the desired results. Without the necessary expertise and know-how, it is easy to jeopardise your website’s performance by making simple design mistakes.
Do free DIY website builders work?
Building your own website certainly has its perks. At first glance, they are extremely cost-effective, give you full control over the design with plenty of templates to choose from, and they are convenient, often allowing you to upload and edit content from anywhere. However, when it comes to functionality, visibility and Google rankings, are DIY websites really worth the effort?
What is Google Analytics?
Anyone can count the number of people visiting a website. However, that information alone isn’t useful unless you know why people arrive at your website, how they got there and whether they found what they were looking for. Google Analytics can give you all the answers and more.
9 of the most useful WordPress plugins in 2021
Over the last few years, WordPress has grown into one of the most popular content management systems in the world. Its basic features already offer a range of benefits to private and business users, but to really get the most out of your website, the following plugins should not be missing in your portfolio.
What makes a good landing page?
Your landing page is your business card on the internet. Having one is essential to even be found by Google and other search engines. But not every landing page will help your business grow and flourish. Only the ones with a good first impression will result in higher conversion rates.
Making Responsive Websites Work For You
Whether you are surfing the web on a laptop, desk computer, smartphone or tablet: A responsive web design will automatically adjust websites to fit on any device. Find out what the advantages are and how it will help grow your business.
How to choose the right font for your website
First impressions often determine the outcome of a situation, and your appearance plays a vital part in creating your image. Most people wouldn’t wear pyjamas to a job interview as it clearly sends the wrong message. The same can be said about website fonts. Whether you get your message across or not can highly depend on how viewers perceive what you present.
Why your website should be mobile-friendly
You have a well-designed website with everything potential customers need to know, and yet you’re neither attracting any users or making any online sales. The problem could be that your website is not optimized for mobile devices such as smartphones and tablets. From Google rankings to increased revenue, having a mobile-friendly website is essential if you want to keep up with the competition.
How to plan for your new website design
A well-planned website can boost your business and improve user experience. From setting clear goals to organising content and creating a site map, here are key steps to take before starting your website design journey
How to Create a Killer “About Us” Page
The “About Us” page is about you and your brand. Show how unique you are and why your brand’s message is worth the attention of your audience
Create A Killer FAQs Page [How To Guide]
FAQ pages are an excellent way to help your customers find what they want, boost your credibility and show that your focus is on the customer. Here’s how you can create a killer FAQ page!
How big should my logo be?
When designing websites for our clients, we are often asked to “make the logo bigger”. But is this a good idea? Consider the purpose of a logo on your website. Is bigger really better?
Responsive Design for SEO and Website Success in 2019
Responsive Web Design is a method of web design where a web page is designed to fit or scale to the display capabilities of the device it is being viewed on
8 most common web design fails
97 percent of consumers read online reviews about a business before making a buying decision and there is no faster way to judge a business than by its website. Your website is your potential customer’s first impression of who you are and how you do business.
Simple Website Design – Keeping It Simple Stupid
Simple website design is not quantum physics and should not be made difficult to understand. Our clients don’t have to know anything about programming jargon to use a website effectively, any more than they need to understand electrical engineering to use a toaster.
Here’s what you need to know about simple website design.
Graphic Design vs Content – What’s more important?
Finding a balance between engaging content and eye-catching design may seem an impossible task, particularly if you tend to favour one over the other.
Do I really need a Copywriter?
There are simple ways to identify a good copywriter and ensure the important parts of your business jump off of the page. This post will look at the reasons why you need a copywriter and how to find a good match for your business.
Web Accessibility for Vision Impaired Users
Making your website accessible to as many people as possible isn’t just a good idea for the end user. It’s an aspiration to include as many people as possible and also serves to tell Google that you are making an effort to build content on your website to the highest of standards… that deserves high rankings!
Questions to ask when getting quotes for web design
There is no need to be intimidated by the process of getting your own web site. You will have an ongoing relationship with your web designers, so make sure that they can explain to you in simple terms the answers to the questions you ask.
Have your rankings dropped after redesigning your website?
When redesigning a website, it is important to consider the website structure of the old web pages to ensure that the website doesn’t lose rank on Google after it is relaunched. When we redesigned the Bay of Islands Travel Guide, we had to make sure that this wasn’t a problem.
How to turn website leads into sales
Converting leads is the key to profitability. A slight increase in lead conversion can have huge increase in profitability. How can you make sure that time and money are not wasted pursuing poor quality leads, make sure that good quality leads are engaged and converted?
How to Up-Sell Visitors to your Ecommerce Website
Tips for up-selling and designing an upselling strategy. Upselling is a vital part of a profitable business plan. Upselling is not new in traditional marketing and sales, but how can it be used to maximise profit and build lasting businesses relationships online?