Website Beginners Help - Page 3
Staying the Right Side of New Zealand Email Marketing Law
New Zealand’s Email Marketing Laws are clearly set out in the 2007 Unsolicited Electronic Messages Act. What is included in the Act, and where does this leave email marketers when considering best practice and the law for email marketing in New Zealand?
How to Up-Sell Visitors to your Ecommerce Website
Tips for up-selling and designing an upselling strategy. Upselling is a vital part of a profitable business plan. Upselling is not new in traditional marketing and sales, but how can it be used to maximise profit and build lasting businesses relationships online?
Should you be Self Employed? (A guide to the advantages and pitfalls)
The decision to turn self-employed is the biggest decision of almost any career; is the reality as good as the dream? How rewarding is turning self-employed in New Zealand? What are the pros and cons of becoming a contractor in New Zealand?
What is Content Marketing?
What is content marketing and how do you create an effective content marketing strategy? This article looks at the definition of content marketing and how to create evolving content marketing plans that can be the difference between becoming a trusted brand and getting lost in the wilderness.
Take Advantage of Google’s Mobile Friendly Website Preference
Under Google’s ever-evolving page ranking algorithms, from April 2015, web pages that are not mobile friendly will be penalised. What does the Google mobile friendly announcement say, and what does it mean for mobile friendly web design in terms of Google ranking factors.
How to increase customer loyalty in an online world
Building customer loyalty online means building profitability. How can you increase customer loyalty in an online world of free information and comparison? There is a wealth of opportunity to increase customer loyalty, and it doesn’t cost the earth.
Colour psychology on your website
Heard of colour psychology? Far from being a new science, the colours used on a website can have a surprising effect on its use. Colour as a sales tool? Sounds far-fetched, but the colour of your website could have a significant influence in its success.
How to improve conversion rates on your website
How do you turn traffic into business? Improving conversion rates is essential to any growing business. But how can a website increase conversion rates sustainably? Providing more value per click and more business from a site visit?
Features & Benefits: Sell the Sizzle, Not the Sausage!
Selling the sizzle and not the sausage is the best way to differentiate yourself from a business that is just selling a “thing”. Read on to find out more!
Search Engine Optimisations Scams to Watch Out For
With Google making more and more changes to the way they rank website search results, it is no longer business as usual in the search engine optimisation (SEO) world. You can’t get away with dodgy SEO tactics, such as buying 10,000 links from link farms. Don’t get caught out by low quality work or SEO scams!
Domain Name Ownership – Who Owns Yours?
Domain Name Ownership can be a real minefield. This article provides an overview of how ownership of a domain name should be recorded and what you can do about it if you have problems with your domains.
Good Web Designers in New Zealand – How to find one
Finding a good web designer is hard! We rescue a lot of our customers from what their previous web designers have done to their websites. Here’s a few tips on how to find a good web designer in New Zealand. This article includes a list of questions you can ask to find a good web designer.
How much does a Mobile Website Cost?
Mobile Website Cost depends on what you want to do with your website and what your starting point is. How old is your website? How was it built? Who built it? Here’s a simple guide for what to expect.
Click to Call Mobile Websites: Why it’s a “must have” feature
Mobile websites are on the rise but very few of them seem to include a “click to call” function.
This is an amazingly effective feature to have on your website. It generates enquiries and improves conversions as you are getting the opportunity to engage more with the customer than via an email.
6 New Years Resolutions for your Website
This blog covers 6 things that you NEED to take care of this year. If your website has been left uncared for, these online marketing tips will get it working again! You’ll be surprised how much better your website will perform if you make these changes.
Why Bartercard is a waste of time and money [warning]
Because Bartercard increases gross turnover, many business people take a long time to realise the tangible and intangible costs that go along with marketing in the barter economy. Like AMWAY, Bartercard proponents often ignore the bottom line and focus on all the extra “cashflow” they are getting. However, reality eventually sets in once they realise what the true costs are. Avoid the pain and read this article!
SEO Basics for your Business Website
SEO (Search Engine Optimisation) can be a confusing thing for someone trying to rank their business website higher. SEO is a huge area of expertise now and encompasses a whole range of things that can be done to improve website exposure and visits, which lead to sales. Here are a few basic pointers on what to look out for. This is by no means an extensive list but a basic guideline for someone wanting to understand a few basic terms.
How to remove URL’s from Google
If you find that Google is listing results for your website that are no longer valid, this may affect your search engine rankings and will certainly affect potential visitors to your website. This can arise due to a number of reasons and it’s best to sort them out before you end up with a stack of 404 errors in your website stats!
How to Register a Good Domain Name | Tips and Hints
There’s more to registering a good domain name than just getting your company name. In fact your company name might not be the best choice for your website address. There are several things that you should consider for your new domain name.
How do I get a website?
Planning a website for your business can be a daunting job. Often, it’s a “bottom of the pile” task that can get delayed for years!