Woman smiling at the camera after visiting cosmetic clinic

Marketing Appearance Medicine in New Zealand

The desire for natural-looking cosmetic enhancements is booming in New Zealand, but navigating Google Ads regulations for appearance medicine can be tricky. By focusing on benefits, highlighting expertise, and crafting compliant ad copy, you can create Google Search Ads that convert and help your practice thrive.

How to create successful Google Ads

Google Ads can be a powerful tool to market your business online. They can help generate new leads and ultimately boost your sales. However, in order for your ad campaign to be successful, you first need to do your research.

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Marketing Small Tourism Businesses Online

Marketing a small tourism business online can be confusing and intimidating. Budgets can be small and time limited, so make sure that you get the best bang for your buck by being prepared!

profit from google adwords

Why you should use Google AdWords

Most businesses don’t run Google Ads campaigns. But the potential for new business is huge! Did you realise that more people click on the paid adverts on Google than they do on the natural results? Read more and find out why you should use Google Ads.

google website speed

Is Your Website Too Slow For Google?

Your website might look great but is it too slow to rank well? Google are putting more and more emphasis on ranking pages higher if they are fast, responsive and easy to use. Don’t be left behind!

aero pets pet transport overseas

How bad SEO companies can ruin your rankings [case study]

Aero Pets transport dogs and cats overseas. They can look after pets while the owners travel and arrange all vet checks, flights and export papers.

Cartoon Kiwi dropping gold coins due to poor Google Ads management

Why you shouldn’t Manage Google Ads Campaigns yourself

I often hear stories about how my clients tried to manage Google Ads on their own and made a complete mess of it. I can understand the attraction of running your own Google Ads account but here is why you shouldn’t do it!

google panda algorithm update

Google conspiracy theory: Adwords bidding wars?

The Google Farmer update has destroyed rankings, and therefore web traffic and advertising revenue for a large number of good quality websites that are now struggling to recover. Was it planned that way or just an unfortunate side-effect?

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