Marketing Appearance Medicine in New Zealand
The desire for natural-looking cosmetic enhancements is booming in New Zealand, but navigating Google Ads regulations for appearance medicine can be tricky. By focusing on benefits, highlighting expertise, and crafting compliant ad copy, you can create Google Search Ads that convert and help your practice thrive.
How to create successful Google Ads
Google Ads can be a powerful tool to market your business online. They can help generate new leads and ultimately boost your sales. However, in order for your ad campaign to be successful, you first need to do your research.
How to promote your website using radio ads
Radio advertising can be one of the most effective ways to promote your business website. If done right, going on air will help you grow your audience, attract new customers and ultimately increase sales
Email address vs. contact form: What should I put on my website?
The more options online users have to communicate with you, the better for your business. However, is it wise to publicly display your email address? Or does a contact form do the trick?
How Much Does SEO Cost?
Working out how much to spend on Search Engine Optimisation can be a difficult decision. This article covers some of the things that you need to think about regarding SEO, what to expect and some pointers on how to set your budget. SEO isn’t a one-size-fits-all kind of thing!
What do website visitors want from your website?
Your website may need to cater to a whole range of different visitors. How can you make sure that you appeal to as many people as possible? Here are some simple guidelines that will help your website convert visitors into customers.
8 Ways To Grow Your Newsletter Subscriber Numbers
Many businesses that we talk with about online marketing have best intentions when it comes to email marketing. However, if you can’t get enough subscribers, it can all fall apart as the value of writing newsletters is lessened if no one is reading them! Justify all the effort you put into providing information to your current and prospective customers by making sure that you newsletters are reaching as many people as possible! Read on to find out how…
Marketing Small Tourism Businesses Online
Marketing a small tourism business online can be confusing and intimidating. Budgets can be small and time limited, so make sure that you get the best bang for your buck by being prepared!
Why you should use Google AdWords
Most businesses don’t run Google Ads campaigns. But the potential for new business is huge! Did you realise that more people click on the paid adverts on Google than they do on the natural results? Read more and find out why you should use Google Ads.
Questions to ask when getting quotes for web design
There is no need to be intimidated by the process of getting your own web site. You will have an ongoing relationship with your web designers, so make sure that they can explain to you in simple terms the answers to the questions you ask.
How long does SEO take to work?
How long does it take for an SEO strategy to work? How quickly are results seen from SEO changes, and how do you know when to stop, or change direction? There is no single answer. Search engines are purposefully hard to decrypt. Long term is key to success with SEO.
Why Email Marketing is better than Facebook Marketing
With the rise of social media, email marketing has fallen by the wayside somewhat. The huge numbers of people on platforms such as facebook are alluring but are they effective for marketing? Has email done it’s dash or is it an undiscovered gold mine?
The secret to creating viral content
Viral content is the ultimate word of mouth internet marketing. Is it really that hard to do, or is there a “secret” to making something go viral that you can use to your advantage? Find out how to make it happen!
Turn Bad Google Reviews into Good Publicity
There is no getting away from reviews, but how can you deal with negative reviews and try to turn bad reviews into a positive piece of content? Dealing with bad reviews is much easier than you may think!
Have your rankings dropped after redesigning your website?
When redesigning a website, it is important to consider the website structure of the old web pages to ensure that the website doesn’t lose rank on Google after it is relaunched. When we redesigned the Bay of Islands Travel Guide, we had to make sure that this wasn’t a problem.
How LinkedIn Can Drive your Business
Lead generation can cost hundreds of dollars, but there is a new tool; LinkedIn. Creating and nurturing good quality leads is pivotal to success. The higher the value of a product or service, the more important, and more costly, that nurturing good leads becomes.
Shopping Cart Abandonment – How to Stop It
The issue of abandoned carts is increasing. Why? What are the reasons behind the increase in abandoned carts and what does it mean for abandoned cart solutions? Studies have shown that the way carts are being used is changing, and so is best practice for preventing lost sales.
Engage Website Visitors In Under 30 Seconds
In a world of ever-screaming marketing noise, grabbing attention and holding it is incredibly hard. How can you possibly be heard above the general background noise of marketing? In creating a coherent, holistic marketing strategy, you can grab that attention in just 30 seconds.
How to turn website leads into sales
Converting leads is the key to profitability. A slight increase in lead conversion can have huge increase in profitability. How can you make sure that time and money are not wasted pursuing poor quality leads, make sure that good quality leads are engaged and converted?
How Buyer Personas help your website
Buyer Personas are a vital way to streamline your content strategy, enabling you to really understand the buying cycle, the attractions and the pitfalls in your website and content design. A guide in how to use buying personas effectively to drive website content.
2015 NZ Internet Trends
Reports show that internationally, internet trends in 2015 have shown integration of mobile devices as access points to the internet. In New Zealand, 2015’s internet trends have followed suit. How else are people using the internet now? What new trends have come to light in 2015 and how can they enhance your internet marketing?
Staying the Right Side of New Zealand Email Marketing Law
New Zealand’s Email Marketing Laws are clearly set out in the 2007 Unsolicited Electronic Messages Act. What is included in the Act, and where does this leave email marketers when considering best practice and the law for email marketing in New Zealand?
Should you be Self Employed? (A guide to the advantages and pitfalls)
The decision to turn self-employed is the biggest decision of almost any career; is the reality as good as the dream? How rewarding is turning self-employed in New Zealand? What are the pros and cons of becoming a contractor in New Zealand?
Why SEO Guarantees are Dangerous
While SEO Guarantees may sound great, they are not they worth as much as you think and may damage your rankings long term! What are the alternatives to offering a Page Rank Guarantee for SEO projects?